Social Media for Social Change

Social Media for Social Change.

#SocialSurfing

Social Surfing is an innovative concept which helps develop a safe and sensitive online environment by empowering the users. Centre for Social Research in association with Facebook has conducted 450 workshops across the country (2015-2018) and the Social Surfing team has interacted with over 20,000 thousand students about online safety. In the interactive and youthful workshops, Social Surfing focuses on using Facebook as a platform for knowledge sharing and social change. Users are informed about the evolution of social media platforms and its growth. This is followed by discussion on numerous privacy settings and safety features present on the portal. Seeking support through social media to bring about a positive change in the society and Counter Speech are main elements of the workshop. In the year 2018, Social Surfing covered 25 states, 4 Union Territories and colleges in over 92 cities. At the close of the year, we logged in a record of completing 250 workshops in 5 months.

#TweeSurfing

Centre for Social Research and Twitter collaborated to create #TweeSurfing in the year 2016. It is a twitter literacy programme designed to spread knowledge on how to use the platform for better purposes. #TweeSurfing intends to leverage the cyber conversation on how the users can have a positive online presence by maximizing the use of twitter for social good.  #TweeSurfing connected with over 100 influencers from diverse fields and interviewed them on their twitter journey and their understanding of the safety mechanisms for various issues on social media. These interviews are easily accessible via the twitter handle @TweeSurfing and the web resource www.TweeSurfing.in

In the months of April, May and June 2018, #TweeSurfing interviewed D. Roop (IPS) and Preeti Shenoy (Writer) as opinion leaders on Twitter and how they use the social media platform for self-expression and social change. In the months of July, August and September, Mohammed Kaif (Cricketer), Shilpi Marwaha (Theatre Director) and Gautam Rode (television actor) were interviewed. The dynamic exchange revealed the power of Twitter to connect with people, exchanging ideas and advocating for social causes. In the month of October, November, December, the TweeSurfing Interviews with Sneh Sharma (entrepreneur) and Manasi Salvi (television actress) were informative and enthusiastic. The year 2018 ended on a high note with TweeSurfing launch in Kolkata. We are gearing up for a productive year and exploring more avenues to harness Twitter for social change