With decades of experience in addressing pre-natal sex selection (previously termed “female foeticide”), CSR implemented ‘Meri Shakti Meri Beti’ (My Daughter, My Strength) project in 2007 in the three lowest sex-ratio districts of the Delhi namely Najafgarh, Narela and Punjabi Bagh with the support of Ministry of Health & Family Welfare and Ministry of Women & Child Development, Government of India.

Due to the continuing support of the government, and additional backing of WomenPowerConnect (WPC) and United Nations Population Fund (UNFPA), Meri Shakti, Meri Beti (MSMB) has since been implemented in the urban (May 2009 – April 2011) and rural (October 2010-August 2011) areas of Ambala and Kurukshetra districts of Haryana. MSMB was an action-based research project, which initially aimed to conduct a situational analysis on the basis of action taken by existing agencies on the issue of pre-natal sex selection, to identify an impact assessment of existing educational materials about and awareness of the Pre-Conception and Pre-Natal Diagnostics Techniques (PC & PNDT) Act, and to generate further awareness of the issue. The findings from the previous study are then used to determine and create best practices for the implementation of MSMB II in the South-west districts of Delhi where the situation is one of the worst with the child sex ratio of 846 girls per 1000 boys. Hence, to arrest the declining sex ratio through an action research project, CSR is currently implementing the action project with the support of the German Embassy.