Beti Bachao Beti Padhao

In recognition of our dedicated work with the communities since 2007 for improving sex ratio and making communities realize the value of girl child by developing her potential through our Meri Shakti Meri Beti (MSMB) program, we were chosen as the nodal agency by the Ministry of Women and Child Development (MWCD), Government of India, when the BBBP Scheme was launched in January 2015.

Centre for Social Research (CSR) is currently implementing a project entitled “Beti Bachao Beti Padhao (BBBP): Responding to Pre-Natal Sex-Selection in 5 Gender-Critical Districts of Haryana” in Ambala, Kurukshetra, Gurugram, Jhajjar & Mahendragarh districts with support from the Netherlands Embassy, New Delhi.

Our Approach

  • We have followed a multi-pronged approach in building capacities of various stakeholders in addressing the practices of sex-selection.
  • We build community awareness and engage them for behavioral change related to gender bias sex selection.
  • We engage with local government and strengthen its response on the issue.
  • We mobilize institutional response among educational institutions and civil societies.

Establishment Community Watch Groups (CWG): 14 Community Watch Groups have been formed in the areas with the lowest sex ratio so far. The program aims at building advocacy at the community level by partnering with the community members, district level authorities, ASHA and Aanganwadi workers on various thematic areas of BBBP, as well as related schemes such as Sukanya Samridhi Yojna and Aapki Beti Humari Beti Yojna.

Through the establishment of Community Watch Groups and Committees against Sex Selection, CSR created systems that can monitor communities’ sex-selection activities and raise awareness about related issues.

Expert Group Meetings: Proactive raid teams helped shut down clinics and hospitals involved, however, unfortunately, due to low conviction rates the clinics started functioning after a few months.

NGO Networking: CSR also collaborated with 17 local NGO partners in all the 5 districts. We reached out to local NGOs in every district for the sustainability of the programme.

Panchayati Raj Institution (PRI) Training: Successfully, concluded five PRI Training programmes for Gurugram, Ambala, Kurukshetra and Mahendragarh.  These PRI Trainings were organised for Sarpanches and panch members from 22 lowest sex Ratio villages. Our aim was to target the low sex ratio villages, identified by the District Appropriate Authorities (DAA).We continue to work relentlessly with communities.
We are thankful to Deputy Commissioners, District Program Officers, Chief Medical Officers, PC/PNDT Nodal Officers, District Child Protection Officers, District Cluster Development Program Officers, PRI Members and our local NGO’s who collaborated with us from all the 5 districts.

Youth Mobilisation: We have mobilized Youth by partnering with Educational Institutions in Mahendragarh and Gurugram. Our cultural activities and mobilization events like street plays, have received widespread media coverage.

Chetna Yatras/ Public Rallies: We held public rallies which assisted us in reaching out to local community members, especially the men and boys.

Our stakeholders are talking!
Our efforts have yielded results as each of the districts we have worked in have shown notable improvement. Take for example,  Kalal Majri a village in Ambala- until 2018 it had an abysamly low sex ratio, but as a result of our efforts with communities,  the ratio reversed to 3000 girls for 1000 boys in January 2019!


In recognition, our stakeholders have been praising the difference we have been able to collectively make.

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