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The Issue | Our Campaign | CSR Initiatives & Articles | References | Campaign in Media 

Meri Shakti Meri Beti

("My Strength My Daughter")

In November 2006, CSR looked to intensify its interventions on the issue of female foeticide, and therefore began an awareness raising campaign in Delhi amongst  the local community and students at different institutions to fight against the menace of female foeticide.  

Our campaign, which operates "from campus to community"  has been active in 7 colleges in Delhi University, at Jawaharlal Nehru University (JNU) and the National Institute of Fashion Technology (NIFT), as well as in the 6 areas around Delhi which surround our Crisis Intervention Centres. 

 

 

Amongst students, our campaign is known as "Stop Sex Selection, Make Equality Happen". Our objective is to make students aware of the role which their social group plays in this problem, and to ask them to really question why it is the girl child is valued so much less: by their country, their community, their family and even by them themselves. Nearly everyone agrees that female foeticide is a terrible problem, but who will take it upon themselves to instigate a change? Who will be responsible?

We began our campaigning work through the traditional activities of putting up posters, distributing pamphlets and badges, sponsoring street play competitions, making banners and organising a large peaceful gathering at India Gate in December.

 

 

However, though an essential part of any campaign, we have decided that such traditional interventions alone are not enough to create a change in the mindset of individuals who practice this. Therefore we have been working with our student volunteers to formulate more innovative communication interventions, some of which we hope to be able to implement in the forthcoming academic year 07-08. Recently students at NIFT ran a t-shirt designing competition, which produced some excellent design outcomes, 3 of which were selected to be printed into t-shirts which are now being sold by the students themselves to their peers. Both those who focused their energy on the designing task and those who now are wearing the t-shirt have and continue to engaged with this issue in a more in-depth way than previously.

 

            

 

The need to sensitise this section of the population is great; the young are more receptive to change, and contrary to popular belief, sex-selective abortion is most prevalent amongst the urban educated professionals not the rural poor. University students have to be a priority, we cannot assume that with education comes an inner reflection on social problems such as gender inequality and son preference which are so deeply ingrained in this society.

By having the courage to stand up to social pressure and not abort female foetuses; this generation of students can set the tone for years to come and help to re-educate their parents, in-laws,  grandparents, siblings and all those who have a vested interest in the gender balance of the family. CSR does not regard aborting female foetuses as a 'private' 'family' matter but as an issue which has to be abolished with intense 'publicity'. To fight female foeticide we need people of all ages to stand together against it, and to enter into debate; giving a voice to a silenced issue. Individuals can make a difference.

PLEASE JOIN US IN OUR INITIATIVE...  

STOP SEX SELECTION. MAKE EQUALITY HAPPEN.  

 

 

If you are interested in becoming a university or community volunteer, or for more information about the campaign, please contact:

Kate Futcher or Vignesh S

CENTRE FOR SOCIAL RESEARCH

2, Nelson Mandela Marg, 

Vasant Kunj, New Delhi – 110070

Tel: 26899998, 26125583

Email: stopsexselection@csrindia.org 

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