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The partnership
between Business and Non-governmental organizations
(NGOs) are increasing in both number and scope
and range from being strongly antagonistic to
collaborative. What is certain is that the simple
days when business-NGO relations were restricted
to corporate donations to worthy causes, have
taken on a more dynamic character with Corporates
taking on a pro-active role. In the 1990s, partnership
for sustainable development shifted from idea
to action with numerous examples emerging from
around the world. The shift from protest to partnership
has been most pronounced in the area of business-NGO
relations.
The
Corporate-NGO partnership is a process for paving
the path that is mutually beneficial, proactive
and sustainable. Well-managed businesses have
come to realize that they are not just economic
actors but must play their part to promote sustainable
development but often it is less clear how to
do so. How can they ensure the wider acceptability
of their activities without losing sight of their
core role? We, at Centre for Social Research have
tried to find answers to such questions.
With strong evidence behind the business case
for Corporate Social Responsibility, efforts must
be directed to developing solutions suited to
the needs of specific partnerships. Interest is
growing in how strategies and programs that foster
corporate and societal sustainability can be put
into practice. Recognizing the need for Corporate
Social Responsibility we have outlined eleven
steps towards Corporate-NGO Partnership.
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